About a month ago I had the privilege of providing a demo of the next edition of Sonic Page Blaster to the attendees at Yanik Silver’s “Underground On-line Advertising Seminar”. I fielded a couple concerns afterwards that bear a better therapy than I could handle around the spur of the second and in much less than 60 seconds.
Q: If we create “feeder” websites that point to our main sales page or “money site”, will not they be adversely affected by Google’s sandbox?
A: Let’s initial define what we mean by the “Google sandbox”. Over the final seven months or so it’s turn out to be obvious that new web websites do not tend to show as high a page rank as older established websites. The cause for this is not a raw prejudice against new websites. According to my sources, it’s rather an try by the search engine giant to discount the impact of reciprocal linking, especially paid linking. If links cost you cash and they have no immediate impact, chances are many people will abandon the practice.
And that’s precisely what Google is hoping for. Frankly, I understand and assistance this move. The cause is that Google’s motives and mine coincide. Google is attempting to make certain they return the most pertinent and highest quality results available to get a offered search term. If I’ve the most pertinent and authoritative web site to get a offered subject that encompasses these exact same search terms, I want Google to return my results at the top of the heap. I do not want spammy link farms to change this.
The important thing is quality. Really, over time, the very best search engine marketing strategy is to create a killer web site. Would not it be good if all of the energy we direct towards seo could rather be focused around the quality of our web site? Google feels exactly the same way, think me, and the refinements they make to their alogorithms are designed to move in that path. For that cause alone, the quality and concentrate of one’s web site is your best long-term Search engine optimization play.
Q. Could automatically generated web pages be penalized as “spam” by search engine spiders?
A. I contact Sonic Page Blaster “SPB” a lot, and I definitely do not believe of the “S” as standing for “spam”. On the contrary, Sonic Page Blaster merely saves you time in creating search engine-friendly web pages that include truly good articles that pertain precisely to the content material of one’s web site. No “automatic” content material system can discover the content material that best fits your niche. You need to either write or discover the articles which will help your web site guests or subscribers the most. I know that a couple of of the seminar attendees I talked to had spam-filled stars in their eyes when they saw SPB churn out a bunch of pages at the push of a button.
Trust me, you do not wish to go there. Google will ultimately punish you in a large way.
Right here are some guidelines that I think won’t only help your search rankings, but additionally drive the proper kind of traffic for your main web site (at the seminar Jeff Johnson called these “money pages”).
1. Don’t post duplicate content material at multiple web websites, especially in the event you personal them all, if they’re around the exact same server, and if they link to one another. SPB makes it so easy to create article mini-sites, why would you need to duplicate content material, anyway? With SPB you have an enormous advantage over those who have to manually create web pages. Use your advantage. Create numerous web websites that concentrate on narrow subject matters, each getting their own set of articles.
Worried about duplicate content material and potential search engine punishment? Great. You should be. Do not do it.
Ah, but what about duplicate content material on other people’s web websites? If they do not link to you, you do not have anything to worry about. I’ll save a further explanation about that for later on, but I do not think it makes sense for Google to punish you for something that is not providing you any advantage. Besides, they understand content material syndication. Google’s developers and designers are anything but stupid.
2. Your cash site does not necessarily have to be extremely narrowly focused on a couple of important words, but your feeder websites ought to be. For example, I’ll soon be starting a web site for all those folks attempting to develop an online business in their spare time. That’s, they hold down a normal task and do this stuff at evening. The site is called MidnightMarketer.com and it is not live but (but the sign-up page works). Anyway, which will be one of my “money sites”. It’ll cover a plethora of topics associated to online marketing, time management, technologies, as well as health.
In order to “feed” it potential clients, I’m also developing “feeder” websites which will concentrate on each of these more focused topics. The feeder websites will include as numerous extremely focused articles on their subject matter as I can discover. My goal is that the search engines will (rightly) see them as quite useful and pertinent results for some essential search terms. Then guests will see the links and advertisements for MidnightMarketer and head on over. I can even make a bit cash off these that do not click through to MidnightMarketer.com, thanks to Adsense advertisements mixed into each page by Sonic Page Blaster.
3. Do not use reciprocal links, especially in between your feeder websites as well as your cash page. Yes, I know that flies within the face of standard wisdom. But attempt to know Google’s motivations–that will be the important to predicting what they will ultimately do. They understand that one-way links are usually more meaningful than reciprocal links, that are often just trades in between webmasters. A one-way link usually points to something helpful.
OK, I’ll back off on this just a bit: Whenever you can, get one-way links. When there’s no other choice, reciprocate. And yes, you can make sure Google keeps track of all links into and out of a web site.
4. Do use a weblog, hopefully much more than one. Weblogs do not need to be on your server(s), they are not owned by you, and it’s going to drive Google’s software program gurus nuts attempting to sort the wheat in the chaff within the blogging world. Even though I assistance Google in most issues, it’s kinda enjoyable to do something that makes them a bit crazy. [I mean that in a good way, Sergei.]
Step2 Naturally Playful Sandbox
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